Starbucks ® Anniversary Blend于哪年推出?()
A.1971年
B.1984年
C.1991年
D.1996年
A.1971年
B.1984年
C.1991年
D.1996年
—Good morning, Jeff. Would you mind going to get me a cup of coffee at the Starbucks?
—___________________________
A、Thank you for reminding me.
B、No problem! You want the usual?
C、You must be joking.
Roger:Good morning, Jeff.(1)_________Would you mind going to get me a cup of coffeeat the Starbucks across the street? I know you just got here, but I would really appreciate it.
Jeff:(2)_________.
Roger:Yes. Impressed that you remember!
Jeff:Your flavour I never forget.
Jeff leaves to go get a coffee, and then comes back with it.
Jeff:Here you go, Roger.
Roger:Thanks. Oh, Jeff,(3)_________with the opening speech I' m giving next week at our company.
Jeff:Well, it' s pretty busy this morning, but I' ll have some time between five and six p. m. Would that be okay?
Roger: (4)_________I' m going to talk about the new energy storage material, and I think you have an excellent grasp of the subject.
Jeff: Thank you.
Roger: Oh, by the way,(5)_________?
Jeff: It's going pretty well.
Roger: I' d like to see it some time.Do you think you could get it on my desk by 4 p. m. today?
Jeff: No problem. I' ll get it to you.
Roger: Great. Have a good one, Jeff.
Jeff: You too.
A.how was your report of the new batteries coming along?
B.I'd appreciateit if you could help me
C.No problem! You want the usual?
D.It' s good to see you.
E.Yes, that would be great.
星巴克(Starbucks)是美国一家连锁咖啡公司的名称,1971年成立,为全球最大的咖啡连锁店,其总部坐落美国华盛顿州西雅图市。除咖啡外,星巴克亦有茶、馅皮饼及蛋糕等商品。星巴克在全球范围内已经有近12,000间分店遍布北美、南美洲、欧洲、中东及太平洋区。
“星巴克”这个名字来自美国作家麦尔维尔的小说《白鲸》中一位处事极其冷静,极具性格魅力的大副。他的嗜好就是喝咖啡。麦尔维尔在美国和世界文学史上有很高的地位,但他的读者群主要是受过良好教育、有较高文化品位的人士,没有一定文化教养的人是不可能去读《白鲸》这部书,更不要说去了解星巴克这个人物了。星巴克的绿色徽标是一个貌似美人鱼的双尾海神形象,这个徽标是1971年由西雅图年轻设计师泰瑞·赫克勒从中世纪木刻的海神像中得到灵感而设计的。标识上的美人鱼像也传达了原始与现代的双重含义:她的脸很朴实,却用了现代抽象形式的包装,中间是黑白的,只在外面用一圈彩色包围。二十年前星巴克创建这个徽标时,只有一家咖啡店。如今,优美的“绿色美人鱼”,竟然与麦当劳的“m”一道成了美国文化的象征。
顾客体验是星巴克品牌资产核心诉求。就像麦当劳一直倡导销售欢乐一样,星巴克把典型美式文化逐步分解成可以体验的元素:视觉的温馨,听觉的随心所欲,嗅觉的咖啡香味等。试想,透过巨大的玻璃窗,看着人潮汹涌的街头,轻轻啜饮一口香浓的咖啡,这非常符合“雅皮”的感觉体验,在忙碌的都市生活中何等令人向往!星巴克人认为:他们的产品不单是咖啡,咖啡只是一种载体。有人指出“星巴克的成功在于,在消费者需求的中心由产品转向服务,在由服务转向体验的时代,星巴克成功地创立了一种以创造‘星巴克体验’为特点的‘咖啡宗教’。”
通过案例,试分析星巴克成功的企业文化之道。
1. According to the passage, the passage mainly talks about ().
A. the scale of franchising in China
B. the franchise law in China
C. an outline of franchising in China
2. KFC was the () foreign franchise to China in 1987 and is widespread.
A. most profound
B. first
C. wealthiest
3. Many franchises are in fact joint-ventures, because ().
A. at the beginning stage, franchise law was not so clear
B. at the beginning stage, many franchises could not find the right partners
C. many foreigners were not familiar with Chinese culture
4. Foreign franchise grows in China because of ().
A. the open policy
B. the small amount of retail trade
C. the Chinese culture
5. The writer has the ()attitude to franchising in China
A. negative
B. positive
C. neutral
Tea is available in more places than ever. "Tea was one of the most prolific beverage categories in 1999," with 24 percent more products offered over the previous year, reports Tom Vierhile of Marketing Intelligence Service, which tracks food and beverage trends. And the Tea Association of the United States reports that from 1990 to 1999, annual sales of the drink grew to $ 4.6 billion from $1.8 billion. "Green tea is seen by consumers as a 'functional food' delivering health benefits beyond sustenance," says Vierhile.
Recently published studies point out that not all brews are created equal. Only teas that come from the leaves of the plant Camellia sinensis — which, in their raw state are brewed to make green tea, and, with curing, can be turned into oolong and black tea leaves — have been shown to contain health benefits. Other herbal teas and infusions may taste good, yet they do little more than warm up the drinker. But for Camellia sinensis, the evidence is powerful. In a 1998 study, Harvard University researchers found that drinking one cup of black tea a day lowered the risk of heart attack by as much as 44 percent compared with non-tea drinkers, and other studies have suggested that the antioxidants in these so-called real teas can also prevent cancer.
One such antioxidant in green tea is ECGC, a compound 20 times as powerful as vitamin E and 200 times as powerful as vitamin C. "When people ask me for something good and cheep they can do to reduce their cancer risk, I tell them drink real tea." Says Mitchell Gaynor, director of medical oncology at New York City's Strang-Cornell Cancer Prevention Centre.
Among those inspired to become a green-tea drinker is Tess Ghilaga. A new York Writer who took it up after consulting a nutritionist six years ago. "I've never been a coffee drinker." says Ghilaga, 33, "she told me to start drinking green tea for the antioxidant properties." Now Ghilaga and her husband routinely brew tea they order theirs from Inpursuitoftea.com, an internet tea company, which sells a variety of ready-made and raw teas. http://www. alitea.com/ — along with green, black, and oolong tea, this company sells a wide variety of herbal teas and offers a "Tea of the Month" club. http://www. Teasofgreen.com/ — this site sells higher-end green, black and oolong teas and has good tips on proper storage and preparation of tea. http://www. tea.com/ — tea drinkers can find links to sites offering tea lore, such as articles about tea ceremonies in foreign lands. An exhaustive "frequently asked question" file found out the site.
What do recent studies reveal about tea drinking?
A.Many tea houses have sprung up to meet the market demands.
B.Drinking tea can cut the risk of lung cancer in particular.
C.Tea is rather a magical drinking material to slow down the aging process.
D.Many die-hard coffee brewers have developed strong sentiments towards tea.