Advertisement can be thought of "as the means of making known in order to buy or sell good

第1题

Advertisement can be thought "as the means of making known in order to buy or sell goods o

r services". Advertisement aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.

There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.

We might ask whether the cost of advertisement is paid by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.

It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.

Advertisement is often used to ______.

A．deceive customers

B．increase production

C．arouse suspicion

D．push the sale

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第2题

Advertisement can be thought of "as the means of making known in order to buy or sell good

s or services". Advertisement aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.

There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.

We might ask whether the cost of advertisement is paid for by the producer or by the customer. (19) Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.

It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.

Advertisement is often used to______.

A．deceive customers

B．increase production

C．arouse suspicion

D．push the sale

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第3题

Advertisement can be thought of "as the means of making known in order to buy or sell good

s or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.

There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many business such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.

We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.

It is difficult to measure exactly the influence of advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.

Advertisement is often used to ______.

A．deceive customers

B．increase production

C．push the sale

D．arouse suspicion

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第4题

听力原文：When you see a clever advertisement in a newspaper, do you say to yourself, "Ah,

听力原文： When you see a clever advertisement in a newspaper, do you say to yourself, "Ah, that's good. I'd like to have one of those"？ Or do you say, "What lies are they telling this time？ It can't be very good or they wouldn't have to advertise it so cleverly"？ Both of these people exist; the first are optimists; the second, pessimists and realists.

Advertisements can be extremely useful if they are honest; if, let us say, you have broken your pen and you want to buy another, the first thing to do is to look at as many advertisements for pens as you can find. That will help you to choose the model, color and price that suit you. Advertisements save a lot of time and trouble by putting sellers in touch with buyers in a quick and simple way. If the advertisements are true and accurate, the customers will be satisfied and will probably buy from the same firm next time and advise their friends and acquaintances to do the same.

The really dishonest advertiser hopes to sell his goods quickly and to make a large profit on them before the customer's reactions begin. He knows that no customers will buy from him a second time, and that none will recommend his products to their friends. But there are also semi-dishonest advertisers. They make claims for their products which they know perfectly well to be incapable of verification, like advertising that a certain toothpaste contains a particular substance—which it in fact does—knowing that this substance is in fact neither beneficial nor harmful to the teeth. Such advertisements do not tell downright lies, but their advertising is deliberately misleading.

(30)

A．Trust all advertisements and make purchases accordingly.

B．Get suitable colors and prices from advertisements.

C．Doubt the truthfulness of advertisements.

D．Admire the clever ways advertisements are made.

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第5题

&8226;Read the advertisement below for a recruitment exhibition.&8226;In most of the lines

&8226;Read the advertisement below for a recruitment exhibition.

&8226;In most of the lines (34-45) there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.

&8226;If a line is correct, write CORRECT on your Answer Sheet.

&8226;If there is an extra word in the line, write the extra word in CAPITAL LE'I-DERS on your Answer Sheet.

The Career Forum

If you work in the city centre then a visit to the Career Forum, is the city's most successful recruitment exhibition, will give you the information

34. you need to determine whether you are making up the most of yourself.

35. Currently, there are advertising many new vacancies on the job market.

36. With good skills and a healthy work record in greater demand than ever, it is

37. the ideal time to ensure that your career is being on the right track. The Career

38. Forum has been responsible for helping many thousands of the people

39. improve their job potential, and it can do something the same for you.

40. Some of the best jobs in town never reach out the advertising pages, so

41. to be Considered for one of these top jobs as they become available,

42. you will need to make closely contact with the employers' agents. The Career

43. Forum is making the perfect opportunity. It is set in an informal atmosphere

44. and there is no pressure put; you can choose which agents you talk to.

45. So if you are looking for a new job, come and join us at the Career Forum.

(34)

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第6题

Our family lives on a dirt road in rural Vermont.Most mornings, I walk that dirt road

with my two dogs, Matti Dog and Yellow Dog.

Both Matti Dog and Yellow Dog were strays of unknown history.They both showed signs, curling up at sharp voices and fast movement, of having been beaten in their past homes.We got Matti Dog at the pound (走失家畜认领栏), where she was known as Lady.Yellow Dog appeared while my wife and son were traveling in Utah.

In spite of their backgrounds they are simply wonderful dogs.Both stay at home, without requiring a chain, or fence.We don’t need a leash(皮带)on our walks, they stay close to me, and come immediately when I whistle.If I ask them to sit, they do and they stay until released.Yellow Dog does tend to find and carry dead animals on our walk — but hey he is a dog…

Training Matti Dog and Yellow Dog to behave this well took love and 3-4 weeks of daily half-hour exercises of basic obedience(服从).Not much effort but apparently more than many are willing to give.

On this 3-mile walk, we pass about 8 other houses and 15 other dogs.Folks in my neighborhood like dogs! But what is troubling is that 6 of these dogs appear to be chained all the time.I don’t monitor this, but I have walked by at various times of the day and they were always chained.

These poor dogs are castoffs(被抛弃的狗), perhaps a Christmas present now ignored, or maybe they just behave so “badly” that their humans gave up.What does it say about owners that they can’t spend 2-4 weeks half an hour daily to teach their dog how to behave in a way that permits the dog freedom and that helps that dog be a better companion？

I do know some of these folks.They seem decent enough, but here for all passers to see is the failure of their relationship with man’s best friend.

Your dog is a great billboard.The advertisement is about you.

1.What do we know about the two dogs？()

A.They behave badly at home

B.They were Christmas presents

C.They are dirty and ill

D.They were picked up by the family

2.The writer treats his dogs ____________.

A.cruelly

B.with love

C.with a leash

D.strictly

3.The writer thinks the neighbors’ dogs poor because they __________.

A.don’t have freedom

B.are always hungry

C.like to attack people

D.behave badly

4.The writer believes the owners of those poor dogs _____.

A.are poor people

B.don’t know how to train dogs

C.don’t really love their dogs

D.are too busy to care for dogs

5.“The advertisement is about you” means _________.

A.a lot can be learnt about you from your dog

B.an advertisement is made about you

C.you should know a lot about your dog

D.you make an advertisement for your dog

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第7题

We have created a special rate that will let you travel actually thousands of miles o

n your vacation at no extra cost.

In most of our US and Canadian offices, we'll rent you cars of high quality for seven days for $ 99.

You can drive as far as you like without paying us a penny over the $ 99 as long as you return the car to the city from which you rented it.Insurance(保险) is included, gas is not.

If you rent the car in Florida or in California, the rate is the same, but you can return the car to any city in the state.

If you'd like some suggestions on what to do with the car once you've got it, we have driving and touting guides for almost every part of the country.No matter which rate you choose, the company comes at no extra cost.You don't just rent a car.You rent a company!

26.According to the advertisement, $ 99 is the rate offered for _____.

A.traveling a limited distance

B.renting a car for seven days

C.hiring a driving guide

D.driving within a state

27.Which of the following is included in the car-renting rate？()

A.Gas used

B.Car repairs

C.The hotel charge

D.Insurance fee

28.The car-renting rate remains $ 99if you _____.

A.return the car to where you rent it

B.drive within the same city

C.buy the insurance

D.pay for the gas

29.The last sentence of the passage "You rent a company" means that _____.

A.you have to be responsible for the company

B.you should obey the rules set by the company

C.you can enjoy all-round services of this company

D.you may choose the best car from the company

30.The purpose of the passage is to advertise _____.

A.car-renting services in the US

B.a special rate of car-renting

C.the advantages of car-renting

D.a US car-renting company

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第8题

请根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F”。 Hiring the right employee is a challenging process for a company. A bad hire not just wastes your

请根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F”。

Hiring the right employee is a challenging process for a company. A bad hire not just wastes your time and money, but also impacts the team spirit and company morale. A good hire, however, pays you back in employee productivity, successful employment relationship, and business culture enhancement. Here are certain rules that you can use to select the right employee.

Design an effective advertisement. A clearly targeted ad. attracts qualified candidates and discourages others. You can make your ad. More effective with a precise and specific job description.

Ask the right job interview questions. The purpose of the interview is to find out if the candidate is a strong fit to your business. By using a sequence of particularly designed questions, you are able to get a true picture of your potential employee.

Check backgrounds and references. Background checking helps you reduce risks and improve the overall quality of hire. You need to verify that all the presented credentials, skills, and experience are actually possessed by your candidate.

() 26. Hiring the wrong employee is expensive, costly to a company, and time consuming.

() 27. A company has to spend a lot of money hiring a right employee.

() 28. An advertisement with a clear target will make all candidates lose courage.

() 29. Well designed interview questions can help you know more about the candidates.

() 30. Work experience is one of the primary things for an employer to verify in background checking.

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第9题

（阅读理解题)Advertisements make us want too much, so we get the idea that the only pu

(阅读理解题)Advertisements make us want too much, so we get the idea that the only purpose of advertising is to sell goods.But it is not completely right.Advertisement has another equally important function—to inform.A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about.Supposing you wanted to buy a washer, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted.It is hardly possible not to read advertisements these days.And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train？ Would you like to read only closely printed columns of news in your daily paper？ A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of bad news.We must not forget that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not subsist without this source of revenue.The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the ‘small ads.’ in virtually every newspaper and magazine.What a tremendously useful service they perform. for the community! Just about anything can be accomplished through these columns.For instance, you can find a job; buy or sell a house; announce a birth, marriage, or death in these small ads.

(1).What will you possibly want to know from a washer advertisement？

A、some details

B、how much it will cost

C、its functions

D、all of the above.

(2).What is the author’s attitude towards most people’s claim that they never read advertisements？

A、doubt

B、agreement

C、acceptance

D、in favor of

(3).According to the text, which of the following statements is true？

A、only TV commercials are useful in daily life

B、advertisements help to change our life

C、advertisements should be serious

D、advertisements make us spend more money on newspaper, magazines and broadcast programs

(4).In the passage, the author is focusing on ____________.

A、how people buy things through advertisements

B、the useful service of advertisements to the community

C、how advertisers spend their money

D、the advantages and disadvantages of advertisements

(5).According to the passage, advertisements will NOT make us ____________.

A、buy something

B、know the functions of some new goods

C、learn some knowledge

D、forget the old things that are already known by people

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第10题

It is exciting to apply for a job that really appeals to you. In making your application,

there are a number of points for you to【C1】______.

In your letter of application, aim to say just enough to give a good【C2】______of yourself, without being【C3】______. If you are answering an advertisement, any information for【C4】______it asks must, of course, be given. This will usually【C5】______your scholastic record and【C6】______education and training. You may also be asked to give the names of one or two persons to【C7】______references, for this pur- pose you should choose people who know you【C8】______enough to vouch(担保)for your character and ability;and in courtesy(礼貌), you should seek in【C9】______their permission to be named as referees.

It will depend on【C10】______how much you can usefully add about yourself. Your【C11】______is to bring to the【C12】______of the employer any good reason why you rather【C13】______any of the other applicants should be chosen for the job. If【C14】______you feel you have any special skill or aptitude for the work【C15】______, for example, any【C16】______interest in the line of business, let this be known.

Finally,【C17】______is your use of language. You cannot go【C18】______if you keep your sentences and paragraphs short, making sure the sense is clear and well expressed. Choose【C19】______words so long as they【C20】______your meaning.

【C1】

A．pursue

B．prescribe

C．add

D．observe

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