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[主观题]

The most obvious purpose of advertising is to inform. the consumer of available products o

r services．The second【C1】______is to sell the product．The second purpose might be more important to the manufacturers than the【C2】______．The manufacturers go beyond only telling consumers about their products．They also try to persuade customers to buy the【C3】______by creating a desire【C4】______it．Because of advertisement，consumers think that they want something that they do not need．After buying something，the purchaser cannot always explain why it was【C5】______．

Even【C6】______the purchaser probably does not know why he or she bought something，the manufacturers【C7】______．Manufacturers have analyzed the business of【C8】______and buying．They know all the different motives that influence a consumer's purchase—some rational and【C9】______emotional．Furthermore，they

take advantage of this【C10】______.

Why【C11】______so many products displayed at the checkout counters in grocery stores？ The store management has some good【C12】______. By the time the customer is【C13】______to pay for a purchase, he or she has already made rational. thought-out decisions【C14】______what he or she needs and wants to buy. The【C15】______

feels that he or she has done a good job of choosing the items. The shopper is especially vulnerable at this point. The【C16】______of candy, chewing gum, and magazines are very attractive. They persuade the purchaser to buy something for emotional, not【C17】______motives. For example, the customer neither needs nor plans to buy candy. but while the customer is standing, waiting to pay money, he or she may suddenly decide to buy【C18】______

This is exactly【C19】______the store and the manufacturer hope that the customer will【C20】______

The customer follows his or her plan.

【C1】

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更多“The most obvious purpose of ad…”相关的问题

第1题

Most conceptions of the process of motivation begin with the assumption that behavior. is,

at least in part, directed towards the attainment of goals or towards the satisfaction of needs or motives. Accordingly, it is appropriate to begin our consideration of motivation in the work place by examining the motives for working. Simon points out that an organization should be able to secure the participation of a person by offering him inducements (引诱)which contribute in some way to at least one of his goals. The kinds of inducements offered by an organization are varied, and if they are effective in maintaining participation they must necessarily be based on the needs of the individuals.

Maslow examines in detail what these needs are. He points out not only that there are many needs ranging from basic physiological drives such as hunger to a more abstract desire for self-realization, but also that they are arranged in a hierarchy(等级制度 )whereby the lower-order needs must to a large degree be satisfied before the higher-order ones come into play.

One of the most obvious ways in which work organizations attract and retain members is through the realization, that economic factors are not the only inducement for working as indicated by Morse and Weiss. In line with the social respect and self-realization needs discussed by Maslow, factors such as association with others, self-respect gained through the work, and a high interest value of the work can serve effectively to induce people to work.

According to Maslow, a work organization is able to motivate people to work by______.

A．satisfying their physiological needs

B．satisfying their self-realization needs

C．satisfying hierarchy of their higher-order needs

D．first satisfying their lower-order needs

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第2题

ATS通过PUR消息更新到HSS是（)

A.ATU-STI

B.C-MSISDN

C.STN-SR

D.PSI

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第3题

T-ADS过程中，HSS通过什么方式向MME申请用户当前状态信息？

A.ULR

B.UDR

C.IDR

D.PUR

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第4题

When consumers compare the quality and prices of competing goods before making the pur

A.shopping products

B.specialty products

C.convenience products

D.unsought products

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第5题

Some people argue that the pressure on international sportsmen and sportswomen kills t

he essence of sport —the pursuit of personal excellence. Children kick a football around for fun. When they get older and play for local school teams, they become competitive but they still enjoy playing. The individual representing his country cannot afford to think about enjoying himself, he has to think only about winning. He is responsible for entire nation’s hopes, dreams and reputation.

A good example is the football Word Cup. Football is the world’s most important sport. Winning the World Cup is perhaps the summit of international sporting success. Mention Argentina to someone and the chances are that he’ll think of football. In a sense, winning the World Cup put Argentinaon the map.

Sports fans and supporters get quite unreasonable about the World Cup. People in England felt that their country was somehow important after they won in 1966. Last year thousands of Scots sold their cars, and even their houses, and spent all their money traveling to Argentina, where the finals were played.

So, am I arguing that international competition kills the idea of sport？ Certainly not! Do the Argentinian really believe that because eleven of their men proved the most skillful at football, their nation is in every way better than all others？ Not really, But it’s nice to know that you won and that in one way at least your country is the best.

1. What is the author’s main purpose in the passage？（）

A. To explain the role of sport

B. To prove that football is the best sport in the world

C. To show that Argentina is better than all others

D. To prove that football is the world’s most important sport

2. In the second paragraph, the word “summit” means “（） ”.

A. award

B. summary

C. highest point

D. mountain top

3. According to the passage, Argentina is world-famous because of its （）.

A. obvious position on the map

B. successes in the football World Cup

C. excellence at most important sports

D. large number of sports fans and supporters

4. According to the passage, if a sportsman only thinks about winning, he will （）.

A. fail to succeed

B. lose enjoyment

C. be successful

D. be unreasonable

5. What is the author’s attitude towards international games？（）

A. Nations that meet on a football field are unlikely to meet on a battlefield

B. Nations that win the football World Cup are regarded as best in all aspects.

C. Nations that win in international games prove the best on the sports field at least.

D. Nations that give much attention to international competitions are world-famous in many ways.

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第6题

A person's home is as much a reflection of his personality as the clothes he wears, the fo

od he eats and the friends with whom he spends his time. Depending on personality, most have in mind a(n) "【B1】 home". But in general, and especially for the student or new wage earners, there are practical 【B2】 of cash and location on achieving that idea.

Cash 【B3】 , in fact, often means that the only way of 【B4】 when you leave school is to stay at home for a while until things 【B5】 financially. There are obvious 【B6】 of living at home -- personal laundry is usually 【B7】 done along with the family wash; meals are provided and there will be a well-established circle of friends to 【B8】 .And there is 【B9】 the responsibility for paying bills, rates, etc.

On the other hand, 【B10】 depends on how a family gets on. Do your parents like your friends？ You may love your family - 【B11】 do you like them？ Are you prepared to be 【B12】 when your parents ask where you are going in the evening and what time you expect to be back？ If you find that you cannot manage a(n) 【B13】 , and that you finally have the money to leave, how do you 【B14】 finding somewhere else to live？

If you plan to stay in your home area, the possibilities are 【B15】 well-known to you already. Friends and the local paper are always 【B16】 .If you are going to work in a 【B17】 area, again there are the papers - and the accommodation agencies, 【B18】 these should be approached with 【B19】 .Agencies are allowed to charge a fee, usually the 【B20】 of the first week's rent, if you take accommodation they have found for you.

【B1】

A．ideal

B．perfect

C．imaginary

D．satisfactory

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第7题

Not too many decades ago it seemed "obvious" both to the general public and to sociologist

s that modem society has changed people's natural relations, loosened their responsibilities to kin and neighbors, and substituted in their place superficial relationships with passing acquaintances. However, in recent years a growing body of research has revealed that the "obvious" is not true. It seems that if you are a city resident, you typically know a smaller proportion of your neighbors than you do if you are a resident of a smaller community. But, for the most part, this fact has few significant consequences. It does not necessarily follow that if you know few of your neighbors you will know no one else.

Even in very large cities, people maintain close social ties within small, private social worlds. Indeed, the number and quality of meaningful relationships do not differ between more and less urban people. Small-town residents are more involved with kin than big-city residents. Yet city dwellers compensate by developing friendships with people who share similar interests and activities. Urbanism may produce a different style. of life, but the quality of life does not differ between town and city. Nor are residents of large communities any likelier to display psychological symptoms of stress or alienation, a feeling of not belonging, than are residents of smaller communities. However, city dwellers do worry more about crime, and this leads them to a distrust of strangers.

These findings do not imply that urbanism makes little or no difference. If neighbors are strangers to one another, they are less likely to sweep the sidewalk of an elderly couple living next door or keep an eye out for young trouble makers. Moreover, as Wirth suggested, there may be a link between a community's population size and its social heterogeneity. For in- stance, sociologists have found much evidence that the size of a community is associated with bad behavior. including gambling, drugs, etc. large-city urbanites are also more likely than their small-town counterparts to have a cosmopolitan outlook, to display less responsibility to traditional kinship roles, to vote for leftist political candidates, and to be tolerant of nontraditional religious groups, unpopular political groups, and so-called undesirables. Everything considered, heterogeneity and unusual behavior. seem to be outcomes of large population size.

Which of the following statements best describes the organization of the first paragraph？

A．Two contrasting views are presented.

B．An argument is examined and possible solutions given.

C．Research results concerning the quality of urban life are presented in order of time.

D．A detailed description of the difference between urban and small-town life is given.

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第8题

The recent announcement that general practitioners（GPs)may send patients with depression a

The recent announcement that general practitioners(GPs)may send patients with depression away with the suggestion that they【C1】______a "mood-enhancing" book will have entranced some【C2】______left others bristling. When we set up our bibliotherapy service through The School of Life in 2008, our【C3】______was obvious: to show people that books, and【C4】______novels, not only have the【C5】______to lift spirits, but to【C6】______fundamental psychological shifts, healing and enriching the heart, the intellect and the soul in extraordinary ways. But you could【C7】______that someone with depression would【C8】______to make their way to the library,【C9】______put a spring in their stride, simply by the offer of some mood enhancing reads. One of the things we have found as biblio -therapists is that clients with depression【C10】______a therapeutic book require a very【C11】______prescription. Some may want a book that offers some escape—【C12】______case the odd English humour of Dodie Smiths / Capture the Castle may【C13】______. But others may【C14】______with impatience to anything【C15】______seems too unlike real life. The majority of our clients do not come to us for【C16】______reasons; most come because they love reading, and in this day of publishing overload they want to be sure they use their reading time well. There are few greater pleasures in life than discovering a novel that【C17】______back a world you recognise—and yet takes you into a deeper experience of that world. And research has shown that reading can be highly effective in【C18】______stress. We find Henry James a【C19】______way to order your mind when everything becomes too much— the literary【C20】______of Beethoven or Bach.

【C1】

A．buy

B．comment

C．read

D．write

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第9题

As a medium of exchange, money permits the separation of exchange into the two distinct ac

ts of buying and selling, without requiring the seller to purchase goods from the person who buys his products, or vice versa. Hence producers who know they will be paid in money, can concentrate on finding the most suitable outlet for their goods, while buyers who will pay in money, can concentrate on finding cheapest market for the things they wish to purchase. Specialization, which is vital to an advanced economy, is encouraged, because people whose output is not a complete product but only a part of one in which many others are involved can be paid an amount equivalent to their share of the product.

Another advantage of money is that it is a measure of value, that is, it serves as a unit in terms of which the relative values of different products can be expressed. In a barter economy it would be necessary to determine how many plates were worth one hundred weight of cotton, or how many pens should be exchanged for a ton of coal, which would be a difficult and time-consuming task. The process of establishing relative values would have to be undertaken for every act of exchange, according to what products were being offered against one another, and according to the two parties'desires and preferences. If I am trying to barter fish bananas, for example, a lot would depend on whether the person willing to barter fish for bananas, for example, a lot would depend on whether the person willing to exchange bananas is or not keen on fish.

Thirdly, money acts as a store of wealth. It is difficult to imagine saving under a barter system. No one engaged on only one stage in the manufacture of a person could save part of his output, since he would be producing nothing complete. Even when a person actually produced a complete product the difficulties would be overwhelming. Most products deteriorate fairly rapidly, either physically or in value, as a result of long storage; even if storage were possible, the practice of storing products for years on would involve obvious disadvantages-imagine a coal-miner attempting to save enough coal, which of course is his product, to keep him for life. If wealth could not be saved, or only with great difficulty, future needs could not be provided for, or capital accumulated to raise productivity.

Using money as a medium of exchange means that______.

A．you have to sell something in order to buy something

B．you have to buy something in order to sell something

C．you don't have to buy something in order to sell something

D．the seller and the purchaser are the same person

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第10题

The first thing you have to prepare for a job interview is to write your resume. Most

of all, the resume should emphasize all the related experience you have had. The resume should be clear and you should keep in mind that the person reading it will probably be reading many (1) resumes. The best thing you can do is to . (2) it obvious why you can do the job better than anybody else. Your resume should be neat and if (3), typed, the biggest advantage of a typed resume is that it is easy to read.

Once you have organized your resume, check your closet. Special attention should be (4) to what you will wear for the interview. You don't want to be dressed up as if you were going to a party, but you also don't want to be over-dressed. You should consider setting your hair trimmed before the interview. Remember that neatness (5). You should be neat in your (6) as well as in resume.

(7), you must keep in mind that (8) do not like people to smoke or chew gum during an interview. The basic (9) for this may be that you appear too relaxed. Remember you are not visiting a friend; you are trying to get a job. If you (10) all of the above advice, you have a good chance of getting the job you desire.

1.A. some B. another C. other D. else

2. A take B. make C. get D.let

3.A. capable B likely C.possible D.suggested

4.A. drawn B.spend C. allowed D. paid

5.A. counts B. sound C.goes D. functions

6.A clothing B.yourself C.language D. appearance

7.A. Next B. Finally C. In short D. Thirdly

8.A. friend B.parents C.employers D.element

9.A. reason B.need C.result D. element

10.A. seek B. listen C. keep d.follow

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