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Passage Three
Shopping for clothes is not the same experience for a man as it is for a woman. A man goes shopping because he needs something.
His purpose is settled and decided. He knows what he wants and he just finds it and buys it, but cares little about the price. All men simply walk into a shop and ask the assistant for what they want. If the shop has it, the salesman quickly takes it out, and the business of trying it on follows at once. If all is well, the deal(买卖) can be and is often completed in less than five minutes, with hard any chat and to everyone's satisfaction.
For a man, small problems may begin when the shop does not have what he wants, or does not have exactly what he wants. In that case the salesman tries to sell the customer something else—he offers the nearest he can to the thing asked for. He would say, "I know this jacket is not the style. you want, Sir, but would you like to try it on for size？ It happens to be the color you mentioned." Few men have patience (耐心 ) with this treatment, and the usual answer is, "This is the right color and may be the right size, but I should be wasting my time and yours by trying it on."
Now how docs a woman go about buying clothes？ In almost every respect (方面) she does so quite differently. Her shopping is not often based on need. She has never fully made up her mind about what she wants, and she is only "having a look around". She is always open to what the salesman tells her, even to what her friends tell her. She will try on any number of things. What is most important in her mind is the thought of finding something that everyone thinks suits her. Besides, most women have an excellent sense of value when they boy clothes. The), are always ready for the unexpected bargain (便宜货). Faced with a roomful of dresses, a woman may easily spend an hour going from one counter to another before selecting the dresses she wants to try on. It takes time, but surely it is enjoyable to women shoppers. Most dress shops provide chairs for the waiting husbands.
44. When a man is buying clothes, ______.
A. he buys cheap things and does not care about the quality
B. he chooses things that others recommend
C. he does not mind how much he has to pay for the right things
D. he buys good quality things, so long as they are not too expensive
2 In an article on the new manners, Ms. Holmes says that a perfectly able woman no longer has to act helplessly in public as if she were a model. For example, she doesn't need help getting in and out of cars. "Women get in and out of cars twenty times a day with babies and dogs. Surely they can get out by themselves at night just as easily."
3 She also says there is no reason why a man should walk on the outside of a woman on the sidewalk. "Historically, the man walked on the inside so he caught the garbage thrown out of a window. Today a man is supposed to walk on the outside. A man should walk where he wants to. So should a woman. If, out of love and respect, he actually wants to take the blows, he should walk on the inside — because that's where attackers are all hiding these days."
4 As far as manners are concerned, I suppose I have always been a supporter of women's liberation. Over the years, out of a sense of respect, I imagine, I have refused to trouble women with outdated courtesies.
5 It is usually easier to follow rules of social behaviour than to depend on one's own taste. But rules may be safely broken, of course, by those of us with the gift of natural grace. For example, a woman is expected to sit in the chair. That is according to Ms. Ann Clark. I have always done it the other way, according to my wife.
6 It came up only the other night. I followed the hostess to the table, and when she pulled the chair out I sat on it, quite naturally, since it happened to be the chair I wanted to sit in.
7 "Well," my wife said, when the hostess had gone, "you did it again."
8 "Did what？" I asked, utterly confused.
9 "Took the chair."
10 Actually, since I'd walked through the restaurant ahead of my wife, it would have been awkward, I should think, not to have taken the chair. I had got there first, after all.
11 Also, it has always been my custom to get in a car first, and let the woman get in by herself. This is a courtesy I insist on as the stronger sex, out of love and respect. In times like these, there might be attackers hidden about. It would be unsuitable to put a woman in a car and then shut the door on her, leaving her at the mercy of some bad fellow who might be hiding in the back seat.
It can be concluded from the passage that______.
A．men should walk on the inside of a sidewalk.
B．women are becoming more capable than before.
C．in women's liberation men are also liberated.
D．it's safe to break rules of social behaviour.
A scientist who wants to predict the way in which consumers(消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most—people with rising incomes, stable incomes, or 'decreasing incomes—he would probably answer, those with decreasing incomes. Actually, in the years 1947~1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions(假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months", she said, "we'll have to pay more for meat and milk; we'll have less to spend on other things". Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyers' resistance may be produced. This is shown by the following typical comment; "I just don't pay these prices; they are too high".
The investigations mentioned above were carried out in America; condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology(心理学).
According to the passage, if one wants to predict the way people spend their money, he should______.
A．rely on traditional assumptions about earning and spending
B．try to encourage or discourage consumers to spend money
C．carry out investigations on consumer behavior. and get data of consumers incomes and money spending motives
D．do researches in consumer psychology in a laboratory
If she wants to stay thin, she must make a __________ in her diet.
A: turn
B; change
C; run
She wants to study abroad so she has to______some money every month to prepare for that.
A.set aside
B.set up
C.set about
D.set out
Which of the following can be the title of this passage？
A．Internet Addiction—A Growing Problem
B．Virtual Lifestyles in Chat Rooms
C．Indicators of Internet Dependence
D．Importance of the Internet
Even【C6】______the purchaser probably does not know why he or she bought something，the manufacturers【C7】______．Manufacturers have analyzed the business of【C8】______and buying．They know all the different motives that influence a consumer's purchase—some rational and【C9】______emotional．Furthermore，they
take advantage of this【C10】______.
Why【C11】______so many products displayed at the checkout counters in grocery stores？ The store management has some good【C12】______. By the time the customer is【C13】______to pay for a purchase, he or she has already made rational. thought-out decisions【C14】______what he or she needs and wants to buy. The【C15】______
feels that he or she has done a good job of choosing the items. The shopper is especially vulnerable at this point. The【C16】______of candy, chewing gum, and magazines are very attractive. They persuade the purchaser to buy something for emotional, not【C17】______motives. For example, the customer neither needs nor plans to buy candy. but while the customer is standing, waiting to pay money, he or she may suddenly decide to buy【C18】______
This is exactly【C19】______the store and the manufacturer hope that the customer will【C20】______
The customer follows his or her plan.
【C1】
A.spend
B.spare
C.pay
D.cost
If she wants to stay thin, she must make a () in her diet.
A. change
B. turn
C. run
D. go
